impact Executive Team

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Jodi Fisher - Chief Executive Officer

Since 1995 Jodi Fisher has been providing administrative support to Fortune 500 companies, small business owners, and non-profit organizations, and in 2006 she founded impact . In addition to VA services, Jodi and her team have grown impact to include complementary divisions in Social Media, Internet Marketing, Website Design and Development, and Non Profit Association Management. Through working with both local as well as international clients, she has become an industry expert in how and when to outsource projects in order to maximize expertise and profits.

In her off time, Jodi can be found at just about every sporting event her kids are involved in, working off her stress at the gym, camping with her family, watching the Badgers, and pretty much anything outdoors when Wisconsin weather cooperates!


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Marivic Valencia - VP, Marketing & Communications

Marivic has served as a Gubernatorial Appointee with the State of Wisconsin, and held management positions across broadcast, technology and finance sectors. Past-President, Urban League of Greater Madison Young Professionals, Madison Social Media Club, Founder of Madison Social Media Breakfast, former PAMANA (Philippine Association of Madison and Neighboring Areas) and Urban League Greater Madison board member. Brands represented include, Swiss Colony/Colony Brands (Midnight Velvet, Monroe and Main, M. Vie), Cool Music Network, THECOOLTV, Melt Studio, ReMax Preferred Realtors, Advance Planning Services, and others.

Marivic’s five daughters and two grandsons are all in Madison. Marivic also owns and manages Cyberaoke Karaoke, a Madison, WI – based Karaoke/DJ company that does double duty in providing unfettered access to pool tables.


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Emily Weber - Director of Operations

Emily is qualified in project management and non-profit administration with a focus on event and meeting planning. Extensive fundraising experience with several organizations both on the west coast and in Madison has laid a solid groundwork for volunteer, member and staff coordination with an emphasis on customer service. Emily is extremely devoted to sustain the organizational mission, values and branding of her clients through all marketing mediums and personal creative vision.  

In her free time Emily enjoys renovating houses with her husband, practicing yoga and visiting her family in Colorado. 


impact Support Team

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Ingrid Beamsley, MPS - Virtual Executive Administrator

Ingrid provides personal administrative support and assistance to organizations, both for-profit and non-profit. Her experience includes, but is not limited to financial/bookkeeping, marketing, event planning, and general board support. She is extremely experienced and provides a huge asset to organizations in need of administrative support.


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April Ripp - Virtual Executive Administrator

April Ripp is a veteran Virtual Executive Administrator in the fields of Human Resources, Healthcare and Non-Profit Management. She started her career more than 20 years ago in Human Resources, and has since additionally refined her skills in executive administration, management, and staffing. April holds a BS in Education from the University of Wisconsin-Platteville and a minor in Communications. She also completed an HR Generalist certification in the Twin Cities as well as completed an HR Resource Seminar program at UW-Madison.

April was in Berlin, Germany when the infamous Berlin Wall fell and kept a piece of history for herself.  She enjoys travel, gardening, reading, cooking, and spending time with her husband and 2 children.


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Jill Miller - Virtual Executive Administrator

Jill has over a decade of experience working as an administrative professional within industries that  range from broadcast to energy. She contributes to organizational success through advanced project management, organizational and technological skills which are delivered at the department, company, and executive levels. C-level support has included President/CEOs, Partners, Directors, and BOD’s.

Jill holds a B.A. in Business Administration from North Central College in Naperville, Illinois.  In addition to administrative support, Jill has a diverse background that includes experience in digital marketing, office management, and benefits administration.

Outside of work, Jill’s top priority is spending time with her husband and son, preferably somewhere outside. Biking, fishing, and grilling are her favorite ways to spend her time outdoors.


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Fiorella Barrett-Neira - Event Coordinator

In addition to providing event planning and event coordination services for impact clients, Fiorella is also the owner and lead event coordinator at Neira Event Group. Her specialty is producing, coordinating, and designing events such as festivals, conventions and meetings.

During the off season you can find Fiorella re-decorating her home, taking unplanned trips with her husband or attempting to go to the gym on a regular basis. She does not have any "official" hobbies however she likes to take a dance class here and there to reminisce about her pro days.


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Kim Fischer - Graphic Designer

Kim is our Graphic Designer, and holds an Associate Degree from Madison Area Technical College and has over three years of experience in graphic design and marketing in the corporate world. She excels at creating catalog layouts, brochures, billboards, marketing flyers, mailer pieces, logo creations, website layout design, new concept ideas, e-mail graphics and pre-press work. She is fluent in the Mac environment as well as Adobe programs such as Indesign, Illustrator, and Photoshop.

In her spare time, she enjoys working out and spending time with her family...especially Jodi, who happens to be her sister-in-law!


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Hope Watson - Virtual Executive Administrator

Hope comes to you with over eleven years of administrative, financial, and customer service experience. Hope has supported individuals such as University Deans, Company Partners, Directors, and CEOs; as well as Boards of Directors. She displays a high level of prioritization, organization, and efficiency.

Hope’s experiences in the non-profit, university and corporate setting have enhanced her abilities to multi-task, work independently, and adapt to many styles of business. Hope combines a servant leadership style with a strong work ethic and a positive attitude that enables her to provide superior customer service and client satisfaction.


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Melissa Goodman - Social Media Assistant

Melissa has served on the impact team since 2010 and has over 13 years experience in Administration Support. She attended UW-Madison, and holds a Bachelor of Science – Zoology degree. She began her career in the customer service field, and has advanced her career to include such positions as Contract Administration Specialist, Key Account Specialist, and Engineering Project Assistant.

Melissa also serves as the Secretary/Treasurer for the Park Ridge Condominium Association and will be running for her 6th term this coming January. In this role, she handles all of the budgetary information for 20 associated condo units. At impact, Melissa is a Social Media Assistant and is responsible for creation of client power point presentations, posting to social media sites on behalf of impact‘s clients, and assisting with social media projects.

In her free time, she loves spending time with family and friends, and her English bulldog, Capone. She enjoys working out, motorcycles, vintage everything, creating artwork, and traveling as much as her schedule allows.


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Melodee Patterson - Web Developer

Melodee specializes in building and maintaining WordPress websites for entrepreneurs and small businesses, and Wild Apricot membership websites for associations, clubs and non-profits. She has many years of programming experience and enjoys providing personalized service.

Melodee is a life-long learner, interested in a wide variety of subjects.


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Shelly Schumacher - Social Media Strategist

Shelly is an accomplished writer and research professional with 19 years experience who provides in-depth public , advertising and marketing consulting services. She manages a variety of clients including consumer products, services and business to business sectors. The services she provides to Impact clients include public relations, social media campaigns, copy-writing, press release, advertising and marketing strategies. Her specialty is helping small businesses run effective marketing programs so they can run an effective business.

Shelly is an avid runner who has completed a number of marathons, and is also a coach, mother, wife, chauffeur, and cook!