impact Executive Team
Jodi Fisher - Chief Executive Officer and Event Specialist
Since 1995 Jodi Fisher has been providing executive administrative support to Fortune 500 companies, small business owners, and non-profit organizations, and in 2006 she founded impact Services. In addition to Association Management services, Jodi guides her team to successfully support many Associations and businesses throughout the world. Operating primarily as an Association Management firm, impact's team offers extensive experience as Association Executive Administrators, with supporting divisions in Virtual Assistance,
Marketing/PR, Website Development, and Event Planning.
Event planning has been a source of professional passion for Jodi, and she uses her
many years of experience in event management to maximize attendee experience,
minimize volunteer commitment, and negotiate with event vendors to achieve budget
goals, all the while managing deadlines and tasks during the planning process to create
highly successful events.
In her off time, Jodi can be found at just about every sporting event her kids are involved in, working off her stress at the gym, camping with her family, watching the Badgers, and pretty much anything outdoors when Wisconsin weather cooperates!
Marivic Valencia - VP, Marketing & Communications
Marivic has served as a Gubernatorial Appointee with the State of Wisconsin, and held management positions across broadcast, technology and finance sectors. Past-President, Urban League of Greater Madison Young Professionals, Madison Social Media Club, Founder of Madison Social Media Breakfast, former PAMANA (Philippine Association of Madison and Neighboring Areas) and Urban League Greater Madison board member. Brands represented include, Swiss Colony/Colony Brands (Midnight Velvet, Monroe and Main, M. Vie), Cool Music Network, THECOOLTV, Melt Studio, ReMax Preferred Realtors, Advance Planning Services, and others.
Marivic’s five daughters and two grandsons are all in Madison. Marivic also owns and manages Cyberaoke Karaoke, a Madison, WI – based Karaoke/DJ company that does double duty in providing unfettered access to pool tables.
Emily Weber - Director of Operations
Emily is qualified in project management, operations, and marketing with a focus on event and meeting planning. Extensive fundraising experience with several organizations both on the west coast and in Madison has laid a solid groundwork for volunteer, member and staff coordination with an emphasis on customer service. Emily is extremely devoted to sustain the organizational mission, values and branding of her clients through all marketing mediums and personal creative vision.
In her free time Emily enjoys renovating houses with her husband, practicing yoga and visiting her family in Colorado.
impact Association Executive Administrators
Ingrid Beamsley, MPS - Executive Administrator
Ingrid brings years of nonprofit experience to impact Virtual Services, including serving as a Business Manager and Deputy Director. In addition, she holds her Masters Degree in Public Service Management from DePaul University.
After serving in leadership roles, Ingrid shifted her focus to assist organizations in their day-to-day operations. Ingrid provides executive administrative support and assistance to organizations, both for-profit and non-profit. Her experience includes, but is not limited to financial/book keeping, marketing, event planning, and general Board support. She also serves as a consultant providing Executive Director services such as fundraising planning, budget planning, and Board and volunteer engagement.
In Ingrid's free time, she enjoys going to the gym and spending as much time as possible outdoors. You may catch her knitting, reading or writing as she waits for one child or another to finish their activity.
Ashley Cortino - Executive Administrator
Ashley has over 10 years of progressively diversifying professional experience. She has managed events anywhere from a 5 person executive conference to a trade show with 15,000 attendees, including non-game day events for high profile clients like the Colorado Rockies. She successfully applies this project management experience to the administrative side of business as well.
Ashley combines her acute attention to detail, strong organizational skills, and creative eye with her years of working with executives, corporations, non-profits, and event planners to to generate a successful environment with any group. From managing websites to conference coordination to communications to overall customer service, Ashley can take on any challenge thrown her way.
Ashley graduated from Augustana College in Rock Island, IL with a degree in Biology and Art History. When she’s not working you’ll find her at her family’s cabin up north, fishing, cooking, spending time with her dog, and singing too loudly in the car!
Heather Kramer - Executive Administrator
Heather has over 14 years of experience in the bookkeeping and executive administration fields. Many of these years were spent supporting Boards of Directors for non-profits, CEO's, and Program Specialists and throughout Wisconsin.
Heather has always had a love for numbers (she’s a QuickBooks guru!) so it was no surprise that she gravitated toward the financial field. That love, along with her dedication, attention to detail, and organization combined to make her a highly successful Administrator, allowing her and her clients to thrive in their industries.
In her free time Heather enjoys knitting, reading and camping with her family.
Jill Miller - Executive Administrator
Jill has over a decade of experience working as an administrative professional within industries that range from broadcast to energy. She contributes to organizational success through advanced project management, organizational and technological skills which are delivered at the department, company, and executive levels. C-level support has included President/CEOs, Partners, Directors, and BOD’s.
Jill holds a B.A. in Business Administration from North Central College in Naperville, Illinois. In addition to administrative support, Jill has a diverse background that includes experience in digital marketing, office management, and benefits administration.
Outside of work, Jill’s top priority is spending time with her husband and son, preferably somewhere outside. Biking, fishing, and grilling are her favorite ways to spend her time outdoors.
Resshena Pulley – Executive Administrator
Resshena specializes in bookkeeping and Administration. Much of her experience has been supporting Boards of Directors for non-profit organizations.
Resshena has a love for organization and numbers! In the past, she has inherited chaotic financial files from which she happily organized the acounts as well as the organizational management process. Making the life of volunteers who lead organizations easier is important to her, and with Resshena's expertise in member communications, financial management, and database management, she does just that.
Resshena holds a B.A. from the University of Northern Iowa in Cedar Falls, IA.
Outside of work, Resshena loves to spend time with her family and her grandson! She volunteers to create the eNewsletter for her church as well as cook a full, from-scratch meal for her youth group on Wednesday nights.
Hope Watson - Executive Administrator
Hope comes to you with over eleven years of administrative, financial, and customer service experience. Hope has supported individuals such as University Deans, Company Partners, Directors, and CEOs; as well as Boards of Directors. She displays a high level of prioritization, organization, and efficiency.
Hope’s experiences in the non-profit, university and corporate setting have enhanced her abilities to multi-task, work independently, and adapt to many styles of business. Hope combines a servant leadership style with a strong work ethic and a positive attitude that enables her to provide superior customer service and client satisfaction.
impact Client Specialty Services
Kim Fischer - Graphic Designer
Kim is our Graphic Designer, and holds an Associate Degree from Madison Area Technical College and has over three years of experience in graphic design and marketing in the corporate world. She excels at creating catalog layouts, brochures, billboards, marketing flyers, mailer pieces, logo creations, website layout design, new concept ideas, e-mail graphics and pre-press work. She is fluent in the Mac environment as well as Adobe programs such as Indesign, Illustrator, and Photoshop.
In her spare time, she enjoys working out and spending time with her family...especially Jodi, who happens to be her sister-in-law!
Melissa Goodman - Social Media Assistant
Melissa has served on the impact team since 2010 and has over 19 years experience in Administration Support. She attended UW-Madison, and holds a Bachelor of Science – Zoology degree. She began her career in the customer service industry, and has advanced her career path to include such positions as Contract Administration Specialist, Key Account Specialist, and Engineering Business Development Coordinator.
Melissa also serves as the Secretary/Treasurer for the Park Ridge Condominium Association and is in her 10th term! In this role, she handles all of the budgetary information for twenty associated condo units. At impact, Melissa is a Social Media Specialist and is responsible for posting to social media platforms on behalf of impact's clients, as well as assisting with creative social media projects, as needed.
In her free time, she loves spending time with family, friends, and her bulldogs (Capone and Gabby Sky Walker). She is an artist and the owner of I Art Your Pet. She enjoys working out, summertime activities, creating artwork, and traveling when her schedule allows.
Melodee Patterson - Web Developer
Melodee specializes in building and maintaining WordPress websites for entrepreneurs and small businesses, and Wild Apricot membership websites for associations, clubs and non-profits. She has many years of programming experience and enjoys providing personalized service.
Melodee is a life-long learner, interested in a wide variety of subjects.
Shelly Schumacher - Social Media Strategist
Shelly is an accomplished writer and research professional with 19 years experience who provides in-depth public , advertising and marketing consulting services. She manages a variety of clients including consumer products, services and business to business sectors. The services she provides to Impact clients include public relations, social media campaigns, copy-writing, press release, advertising and marketing strategies. Her specialty is helping small businesses run effective marketing programs so they can run an effective business.
Shelly is an avid runner who has completed a number of marathons, and is also a coach, mother, wife, chauffeur, and cook!
Katelyn is a graphic designer and marketer. She has helped companies strengthen their brand awareness and marketing reach by creating consistent messaging and visuals through various channels including website, email, social media and print. Katelyn has a strong curiosity about how consumers make decisions and thrives when faced with the challenge of appealing to different audiences through design.