Impact Executive Team

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Jodi Fisher - Chief Executive Officer and Event Specialist

Since 1995 Jodi Fisher has been providing executive administrative support to Fortune 500 companies, small business owners, and non-profit organizations, and in 2006 she founded Impact Services. In addition to Association Management services, Jodi guides her team to successfully support many Associations and businesses throughout the world. Operating primarily as an Association Management firm, Impact's team offers extensive experience as Association Executive Administrators, with supporting divisions in Virtual Assistance,
Marketing/PR, Website Development, and Event Planning.

Event planning has been a source of professional passion for Jodi, and she uses her
many years of experience in event management to maximize attendee experience,
minimize volunteer commitment, and negotiate with event vendors to achieve budget
goals, all the while managing deadlines and tasks during the planning process to create
highly successful events.

In her off time, Jodi can be found at just about every sporting event her kids are involved in, working off her stress at the gym, camping with her family, watching the Badgers, and pretty much anything outdoors when Wisconsin weather cooperates!


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Kristen Metcalf - Administrative Assistant & Marketing Communications

Kristen is skilled in marketing, customer service, and administrative duties. She is a graduate from the University of Tennessee where she studied Marketing along with Supply Chain Logistics. Kristen has experience with event planning and brand management. She has a passion for branding and is excited to help Impact in marketing and administrative efforts as the company continues to grow.

In her free time, Kristen enjoys spending time in the sun, cheering on the Tennessee Volunteers football team, and exploring Madison.


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Emily Weber - Director of Operations

Emily is qualified in project management, operations, and marketing with a focus on event and meeting planning. Extensive fundraising experience with several organizations both on the west coast and in Madison has laid a solid groundwork for volunteer, member and staff coordination with an emphasis on customer service. Emily is extremely devoted to sustain the organizational mission, values and branding of her clients through all marketing mediums and personal creative vision.

In her free time Emily enjoys renovating houses with her husband, practicing yoga and visiting her family in Colorado.


Impact Association Executive Administrators

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Ingrid Beamsley, MPS - Executive Administrator

Ingrid brings years of nonprofit experience to Impact Virtual Services, including serving as a Business Manager and Deputy Director. In addition, she holds her Masters Degree in Public Service Management from DePaul University.

After serving in leadership roles, Ingrid shifted her focus to assist organizations in their day-to-day operations. Ingrid provides executive administrative support and assistance to organizations, both for-profit and non-profit. Her experience includes, but is not limited to financial/book keeping, marketing, event planning, and general Board support. She also serves as a consultant providing Executive Director services such as fundraising planning, budget planning, and Board and volunteer engagement.

In Ingrid's free time, she enjoys going to the gym and spending as much time as possible outdoors. You may catch her knitting, reading or writing as she waits for one child or another to finish their activity.


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Tammy Foshay – Executive Administrator

Tammy has over 25 years of professional experience specializing in events, education and project management for Associations and Non-Profit Organizations. Her experience includes event planning, board support, financial/budget management, trade-show
and exhibit strategy, awards contests, sponsorships, volunteer/member engagement, bookkeeping, as well as process improvement/implementation.

She has managed events ranging from a weekend Board of Directors Retreat to an Annual Conference and Trade Show with over 25,000 attendees. From planning to execution, Tammy’s primary focus is to understand the desires and expectations of her clients and find ways to elevate every experience.

Outside of work, Tammy loves to spend time with her husband, daughter and granddaughter. They enjoy traveling the world and running races together as a family and are currently working on completing a half marathon in every state.


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Heather Kramer - Executive Administrator

Heather has over 14 years of experience in the bookkeeping and executive administration fields. Many of these years were spent supporting Boards of Directors for non-profits, CEO's, and Program Specialists and throughout Wisconsin.

Heather has always had a love for numbers (she’s a QuickBooks guru!) so it was no surprise that she gravitated toward the financial field. That love, along with her dedication, attention to detail, and organization combined to make her a highly successful Administrator, allowing her and her clients to thrive in their industries.

In her free time Heather enjoys knitting, reading and camping with her family.


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Jill Miller - Executive Administrator

Jill has over a decade of experience working as an administrative professional within industries that range from broadcast to energy. She contributes to organizational success through advanced project management, organizational and technological skills which are delivered at the department, company, and executive levels. C-level support has included President/CEOs, Partners, Directors, and BOD’s.

Jill holds a B.A. in Business Administration from North Central College in Naperville, Illinois. In addition to administrative support, Jill has a diverse background that includes experience in digital marketing, office management, and benefits administration.

Outside of work, Jill’s top priority is spending time with her husband and son, preferably somewhere outside. Biking, fishing, and grilling are her favorite ways to spend her time outdoors.


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Ashley Peters - Executive Administrator

Ashley has over 10 years of progressively diversifying professional experience. She has managed events anywhere from a 5 person executive conference to a trade show with 15,000 attendees, including non-game day events for high profile clients like the Colorado Rockies. She successfully applies this project management experience to the administrative side of business as well.

Ashley combines her acute attention to detail, strong organizational skills, and creative eye with her years of working with executives, corporations, non-profits, and event planners to to generate a successful environment with any group. From managing websites to conference coordination to communications to overall customer service, Ashley can take on any challenge thrown her way.

Ashley graduated from Augustana College in Rock Island, IL with a degree in Biology and Art History. When she’s not working you’ll find her at her family’s cabin up north, fishing, cooking, spending time with her dog, and singing too loudly in the car!


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Hope Watson - Executive Administrator

Hope comes to you with over eleven years of administrative, financial, and customer service experience. Hope has supported individuals such as University Deans, Company Partners, Directors, and CEOs; as well as Boards of Directors. She displays a high level of prioritization, organization, and efficiency.

Hope’s experiences in the non-profit, university and corporate setting have enhanced her abilities to multi-task, work independently, and adapt to many styles of business. Hope combines a servant leadership style with a strong work ethic and a positive attitude that enables her to provide superior customer service and client satisfaction.


Impact Client Specialty Services

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Melissa Goodman - Social Media Assistant

Melissa has served on the Impact team since 2010 and has over 19 years experience in Administration Support. She attended UW-Madison, and holds a Bachelor of Science – Zoology degree. She began her career in the customer service industry, and has advanced her career path to include such positions as Contract Administration Specialist, Key Account Specialist, and Engineering Business Development Coordinator.

Melissa also serves as the Secretary/Treasurer for the Park Ridge Condominium Association and is in her 10th term! In this role, she handles all of the budgetary information for twenty associated condo units. At Impact, Melissa is a Social Media Specialist and is responsible for posting to social media platforms on behalf of Impact's clients, as well as assisting with creative social media projects, as needed.

In her free time, she loves spending time with family, friends, and her bulldogs (Capone and Gabby Sky Walker). She is an artist and the owner of I Art Your Pet. She enjoys working out, summertime activities, creating artwork, and traveling when her schedule allows.


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Melodee Patterson - Web Developer

Melodee specializes in building and maintaining WordPress websites for entrepreneurs and small businesses, and Wild Apricot membership websites for associations, clubs and non-profits. She has many years of programming experience and enjoys providing personalized service.

Melodee is a life-long learner, interested in a wide variety of subjects.


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Katelyn Wied - Graphic Designer

Katelyn is a graphic designer and marketer. She has helped companies strengthen their brand awareness and marketing reach by creating consistent messaging and visuals through various channels including website, email, social media and print. Katelyn has a strong curiosity about how consumers make decisions and thrives when faced with the challenge of appealing to different audiences through design.