What Does Nutella Mean To You?

National Nutella Day

As marketers, we have to marvel at the incredible journey of the Nutella brand. What started out as “…a smart solution to a tricky problem, the shortage of cocoa supplies following World War II,” has grown to become universally-known and loved. They are a case study in timing, audience research, ad placement, and more. And, even with the huge setback of a class action lawsuit, the brand continues to thrive.

Are you the ‘Nutella’ of your industry? How have you distinguished your brand from your competitors? What is your strategy for brand recognition?

You might not know the answers right now. But hopefully you’re asking yourself these questions. And enjoying some Nutella along the way!

 

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