President's Day is a federal holiday to commemorate the birthday of George Washington, our first U.S. President. Not all states observe it, and yet others observe it in December. And while it is a federal holiday, not all federal services, such as public transportation, shut down. Some schools close, some don't.
So, it can be confusing, to say the least. And, whenever we encounter such confusion, we like to ask ourselves, "Does this apply to us?" Meaning, is there anything confusing or inconsistent in what we do? Are people having the same, consistent, hopefully positive, experience with our brand and message?
It's a good question. One to ponder as we pause to commemorate our first President. Happy President's Day!