Today is International Epilepsy Awareness Day. It's also "Purple Day" - both aimed at raising awareness about the condition that affects approximately 1 in 100 Americans. There is much to learn and know about Epilepsy, but as usual, we like to take a look behind the scenes.
For Purple Day, it all started in 2008, with a young woman named Cassidy Megan, who founded the international grassroots efforts after her own struggles with Epilepsy. From there, the Epilepsy Association of Novia Scotia and the Anita Kaufman Foundation joined to help grow Purple Day around the globe.
The folks over at International Epilepsy Awareness day have created an entire visual campaign, with multi-media assets, to tell the story of Epilepsy. They have a cute mascot, complete with a full cast of friends and family.
These are "behind the scenes" examples of marketing-as-storytelling. One is a real-life figure, the others are figures bringing stories to life. Both are relatable, accessible, and infinitely shareable.
We hope you'll take a moment to explore, and learn!