As Facebook Constantly Evolves, Are You Keeping Up?

Facebook, how you love to constantly keep me on my toes!  Updates to my cover photo, updated formats to my timeline, how does one ever keep it all straight?  How will this affect my business page?  What’s going to happen to my logo and important company contact information?  If you are anything like me and your head is trying to grasp all of the new implementations from Facebook’s most recent updates released March 10, 2014, then worry no further.  I have done some homework and am pleased to come to the rescue.  Well… something like that!

What are some of the major updates as of 3/10/14?

  • Cover photo settings
  • Category adjustment
  • Timelines

Cover Photo: FBLet’s start with the easiest change and the one that will affect you the most!  This would be that big, bold, beautiful cover photo that is one of the first things someone views when they click on a profile.  It illustrates “this is the purpose of my life or the theme for my business.”  Cover photos can incorporate information like your logo and/or business name, or just be a stand-alone image of an everyday interest.

If you are wondering what has stayed the same and what has changed, here is what I’ve found.  The size of the photo has stayed exactly the same, but the photo positioning has been moved higher from where it originally had been.  This means that any company name or reference on your photo will need to be re-positioned closer to the bottom of your uploaded photo if you desire taking this adjustment into consideration.

Previously, you may have had your logo and company information centered over your picture, which with the new update, would now bring it higher and less likely to see without clicking on the picture itself.  Placement of logos and company info will now also need to be integrated into the area of the picture you would most like showcased.  The good news is that you are allowed to edit and reposition your photos, as you could do before.  This always helps with any final touches to your final layout.

Category: Are you an artist, a local business, some form of entertainment, or public figure?  These are just a few of the page descriptions that you can choose from when creating your page.  When you pick the correct page type for your business or fans, this actually helps your fans or clients find more out about you and exactly what they want to know about you or your business.  It also helps with your SEO (Search Engine Optimization) and can increase marketability with your search appearances on Google, etc.

Now take some time to look at your own page info.   Do you have the proper page type established (a few were mentioned above)?  Once you do, you can break it down further into specific categories.  If you have done this already, do the categories you’ve chosen currently emphasize the focus or brand of what your company represents, such as “websites and blogs,” etc.?

If not, the good news is that you can always update this section.  This area is also where you can write a short description of your business for others to read.  If you haven’t done so, you might as well update everything at this point.  To edit, simply click on “Update Page Info” underneath your cover photo.  Categories will be more noticeable in the new update, so you want to ensure that you have the right type of business, etc. as your selection.

Timelines: I find that the new timeline feature is actually quite handy, especially if there is something in particular that you’re searching for and you have an idea of when it occurred.  It’s now a more streamlined look where there are two columns.  The left hand side includes information about the brand or company, and the right column is the page’s timeline.  In previous versions, both columns served as the timeline and posts were staggered between the left and the right columns as users scrolled.  This update makes navigation very simplistic, especially when you know exactly what month/year that you want to visit.

It’s important to stay engaged……. As with life, social media is constantly throwing curve balls and changes.  Luckily, the developers of Facebook recognize that it’s used world-wide, by individuals of all ages.  Nothing is going to be too complicated or people would stop being so dependent on the product.  Small changes keep us engaged and eventually, we all figure out how to make something work.  When all else fails, there is always the Help section to pinpoint an answer.

I hope these tips are of assistance the next time you click on your profile and see that something doesn’t seem just right.  Rest assured, all it takes is a small tweak and you will be back to normal in no time at all.  Heck, the reality to writing this is that it’s already most likely old news, as we all know Facebook loves to throw new changes at us when we least expect them.

Speaking of which, it looks like Facebook is coming out with yet another update June 24…stay tuned!